消费心理

Practice 3  The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. (1) Thus, it appears that the common business policy of maintaining stable p

Practice 3  The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. (1) Thus, it appears

消费心理学.pdf

本书共分为十个学习情境,分别为消费心理学与消费者心理活动;消费需要、购买动机与消费者态度;消费决策、购买行为与消费者个性心理特征;消费群体与消费群体心理;环境因素与消费者心理;产品与消费心理;价格策略与消费心理;广告与消费心理;公共关系与消费心理;网络营销与消费心理。为了便于教师与学生阅读,书中结合当代社会生活中的热点,在每个学习情境安排了情境导入、拓展阅读、综合案例分析,此外,正文之中还穿插了实