customer

Passage 1  Advertisement can be thought of “as the means of making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to sprea

Passage 1  Advertisement can be thought of “as the means of making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to

Passage 3Questions 11 to 15 are based on the following passage.  In the past industries had more freedom than they have now, and they did not need to be as careful as they must today. They did not need to worry a lot about the safety of the new products t

Passage 3Questions 11 to 15 are based on the following passage.  In the past industries had more freedom than they have now, and they did not need to be as careful as they must today. They did not nee

客户关系管理 | Customer relationship management2版.pdf

本书主要从基本理论、相关技术、软件系统三个层面对客户关系管理的基本理论与实践方法进行了系统的介绍。前5章是客户关系管理概述、相关理论、相关策略、相关阶段、客户满意与忠诚等基本知识。第6~8章介绍了呼叫中心、数据仓库、数据挖掘等与客户关系管理相关的技术。后五章介绍了客户关系管理系统